Digital Signage Solutions

Digital signage educates. It informs. It entertains. It sells. And it guides the way. It is dynamic. It has the power to influence. And it grabs attention in a way that no other medium can, with vibrant still and moving images, in any quality including high definition. It is instant, universal communication. Always up to date. Always relevant. Ziris is Sony’s enterprise-strength digital signage software, built to release the full potential of this new and exciting visual medium and optimized for simple operation.
And it’s ready to take the medium of digital signage to the next level. Ziris is modular software, with components that act together to create a rich environment for making, delivering and displaying eye-catching digital signage content. It’s the mass medium for the connected age

How does it work?
Digital signage can be as simple as a screen connected to a computer, but with networks it can become an influential mass medium. Digital signage screens normally show a mixture of images, video and information. Sony Ziris software allows agencies and content managers to create attractive screen layouts and deliver it to remote screens. Each screen can be divided into separate areas, each showing any of a selection of media types. These can include video, still images, text, HTML or even live digital television. Screen areas and the content they contain can be resized and moved relative to each other. The main part of the display could be a high definition promotional video, while special offers or information like traffic reports are shown around the main image.
Full-screen images are effective as well. Ziris makes it easy to design stunning screen content. Ziris screen content can change over time, and a set of related changes (to images, video or information) are stored in a Slideshow. There is no limit to the number of Slideshows. Slideshows are organized for playout by putting them into a Schedule: a list of timed events. They can also be sent to specific screens or groups of screens.
In the event of a network failure, Ziris players switch to Default Content – material that has been uploaded previously – until normal service is resumed.

Digital Advertising and poster replacement
Digital advertising has a multitude of advantages over paper posters. Advertisements update instantly. Printing costs disappear and there’s no need to climb up ladders to glue posters to a board. By running a loop of five or six advertisements, agencies can effectively sell the same space several times. Advertisers benefit through being able to update their advertisements more frequently, and viewers have a better experience because they see a sequence of images instead of a single, static poster. And of course, paper posters can’t show video.

Active signs
In large buildings and stadiums, it’s important that people know where they’re going - especially when there are large numbers. As traffic ebbs and flows, and as events start and finish, digital signs can show the way, changing as conditions demand. At the same time, they can inform and advise with up to the minute news and traffic reports or they can simply show advertisements for nearby facilities. In emergencies, Ziris can override existing Schedules and show relevant content immediately. Full HD resolution HD screens are now cost effective and look wonderful, and Ziris makes full use of this by working with pristine HD video and high-quality images. In every single way, a Ziris-controlled screen is more compelling than a paper poster.

Information boards
Digital signage is an attention-grabbing, connected medium, and it’s ideal for bringing information to mass audiences. In airports, stations, shopping malls or any public space, digital signage is the way to communicate. Ziris has the flexibility to send the same information to hundreds of screens, or different content to each one. Always up to date and always relevant. You can even “grab” content from websites - a completely automatic way to update your digital screens.

Works over any network topology
Ziris has been designed with all kinds of networks in mind and can be configured to work even with difficult connections like 3G. Ziris will always make the best use of whatever network you have.
Engineered for simple operation Ziris has been completely reworked with a new, unified interface and a streamlined workflow for content creators and administrators. Designed to be as intuitive as familiar office software, it’s now easier than ever to create and display world-class content with Ziris.

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